People Generation Wins Crystal Award for ‘Event Promotion – Single Event: Agency’
The Houston Chapter of the American Marketing Association (AMA) awards People Generation for their ‘Magical Winter Lights’ marketing campaign
HOUSTON – May 12, 2017 – People Generation, the producing company of Magical Winter Lights, has been selected as the winner for best Single Event – Promotion: Agency at the 2017 Crystal Awards gala. This is the second year People Generation takes the coveted award for their efforts in the promotion of Magical Winter Lights.
The AMA Houston Crystal Awards gala has been recognizing the city’s top marketers for over 30 years. Each year, the gala announces the winners from 100 competitive categories, ranging from print and radio spots to social media and outdoor marketing. Entries for each category of the Crystal Awards are judged on vision, strategic direction and work that represent risk, reward, and results. This year’s award ceremony was held on May 11, 2017 at the Bayou Events City Center. The complete list of all of the 2017 Crystal Awards winners can be found here.
People Generation’s marketing efforts of the 2016 Magical Winter Lights were finalists in three categories: Event Promotion – Single Event: Agency (winner); Social Media Campaign: Business-to-Consumer: Agency; Outdoor Campaign (Two or More).
About Magical Winter Lights
Magical Winter Lights is a spectacular, larger-than-life attraction that presents a fresh multicultural take on the traditional holiday light show. The first Magical Winter Lights was held at the Sam Houston Race Park in Houston, TX for 52 days from November 2015 to January 2016. The festival was an illuminated world tour with seven sections: Magical, Americas & Houston, Asia, Australia, Africa, Europe, and Dinosaur Land. The festival also incorporated food trucks, a 200,000 sq ft carnival, and nightly acrobatic performances. To become a sponsor for the 2016 Magical Winter Lights, visit www.peoplegeneration.com/mwl.
About People Generation
People Generation, a global communications firm, is distinctly positioned to cultivate international experiences. The company utilizes an interpersonal approach to transform international cultures unique to the American audience through large festivals, expos, performances and traditions. For more information visit www.peoplegeneration.com.