City of La Marque Becomes Title Sponsor of Magical Winter Lights
HOUSTON – November 3, 2016 – People Generation, Inc., producing company of Magical Winter Lights, announced today that the City of La Marque has become the title sponsor of the second annual lantern festival and holiday celebration, which will be held at Gulf Greyhound Park from November 18, 2016 to January 8, 2017.
The 2016 Magical Winter Lights marks the second year of the largest lantern festival of its kind in the U.S., as well as the largest holiday event taking place in the Greater Houston area. Taking place at Gulf Greyhound Park in La Marque, the event will feature more than 60 percent of new lantern exhibitions, a full carnival rides and games area, a brand-new food court and nightly acrobatic performances.
“We are very honored to have City of La Marque as title sponsor of the 2016 Magical Winter Lights,” said Yusi An, president of People Generation and founder of Magical Winter Lights. “We are thankful for the tremendous support from a city of great resources that is passionate about helping businesses grow. We look forward to another successful year of Magical Winter Lights!”
The city has committed a $50,000 grant to Magical Winter Lights, a contribution to provide more flexibility to Magical Winter Lights’ overall marketing spending. In return, People Generation, a special event promotion Crystal Award winner by the American Marketing Association, will execute a series of marketing and branding campaigns to create name recognition and brand awareness for the City of La Marque to all visitors who will come through the door of the 2016 Magical Winter Lights.
“The City of La Marque is honored to join La Marque Economic Development Corporation as the title sponsor of Magical Winter Lights, to welcome this event to their new home in La Marque,” said Carol Buttler, city manager of La Marque.
“We are proud to host this world-class event in the City of La Marque and look forward to Magical Winter Lights becoming an annual event at Gulf Greyhound Park,” said Alex Getty, executive director of the La Marque Economic Development Corporation, which contributed a portion of the $50,000 grant on behalf of the City of La Marque to Magical Winter Lights. The organization is an initiative to foster business development and economic opportunity in the City of La Marque.
About People Generation
People Generation, an event management company based in Houston, TX, is distinctly positioned to cultivate global experiences for local audiences. They strive to bridge the cultural divide by forging engaging experiences tailored specifically for area communities. Their mission serves as a driving force behind everything they do.
At PG, the multicultural, award-winning team of professionals takes a markedly personal approach when it comes to overseeing and promoting events. People Generation uses large-scale attractions, festivals, and live performances to celebrate an incredibly diverse range of traditions, and aims to foster respect and further understanding between people of varied backgrounds. It is the 2016 winner of AMA Houston Crystal Award: Special Event Promotion – Public Sector. For more information visit www.peoplegeneration.com .
About the City of La Marque
La Marque is a city in Galveston County. Known as “The Gateway to the Gulf”, the city is about 38 miles south of downtown Houston on I-45, and four miles northwest of Galveston. To learn more about the City of La Marque, visit http://www.ci.la-marque.tx.us/.