People Generation Wins Crystal Award for Magical Winter Lights Marketing Campaign
American Marketing Association Houston Awards People Generation During 2016 Crystal Awards Gala
HOUSTON – May 13, 2016 – People Generation, producing company of Magical Winter Lights, won the category of Special Event Promotion – Public Sector for the integrated marketing efforts to promote the inaugural Magical Winter Lights in 2015.
“We are proud to be recognized among all of the outstanding Houston marketing professionals that were honored last night at the Crystal Awards gala,” said Yusi An, president of People Generation and founder of Magical Winter Lights. “The inaugural year of Magical Winter Lights was both a challenging and rewarding experience. We had achieved our goal to deliver a strong brand name in the community. The award has validated our capability in not only producing, but promoting large events. We look forward to partnering with more businesses to build their brand image through Magical Winter Lights.”
The Houston Chapter of the American Marketing Association (AMA) sponsors The Crystal Awards to showcase marketing efforts in 100 marketing categories. The winners for each category are blindly judged by a panel of national marketing professionals that travel to Houston and represent various backgrounds and disciplines in marketing. Entries for each category of the Crystal Awards are judged based on vision, strategic direction and work that represent risk, reward, and results. This year’s award ceremony was held on May 12, 2016 at the Hilton-Americas Hotel in Downtown Houston. The complete list of all of the 2016 Crystal Awards winners can be found at www.crystalawards.org.
People Generation’s marketing efforts of Magical Winter Lights include: TV, radio, newspaper, online media, outdoor billboards, mall advertising, and TexDot traffic boards. The combination of these marketing efforts achieved over 1.9 million web site page views and over 200,000 festival attendees.
Finalists in the category of Special Event Promotion – Public Sector include: Metropolitan Transit Authority, People Generation, Inc. – Magical Winter Lights, Texas Children’s Health Plan.
About Magical Winter Lights
Magical Winter Lights is a spectacular, larger-than-life attraction that presents a fresh multicultural take on the traditional holiday light show. The first Magical Winter Lights was held at the Sam Houston Race Park in Houston, TX for 52 days from November 2015 to January 2016. The festival was an illuminated world tour with seven sections: Magical, Americas & Houston, Asia, Australia, Africa, Europe, and Dinosaur Land. The festival also incorporated food trucks, a 200,000 sq ft carnival, and nightly acrobatic performances. To become a sponsor for the 2016 Magical Winter Lights, visit www.peoplegeneration.com/mwl.
About People Generation
People Generation, a global communications firm, is distinctly positioned to cultivate international experiences. The company utilizes an interpersonal approach to transform international cultures unique to the American audience through large festivals, expos, performances and traditions. For more information visit www.peoplegeneration.com.