HOUSTON – November 3, 2016 – People Generation, Inc., producing company of Magical Winter Lights, announced today that the City of La Marque has become the title sponsor of the second annual lantern festival and holiday celebration, which will be held at Gulf Greyhound Park from November 18, 2016 to January 8, 2017. The 2016

  Houston – October 27, 2016 – Mayor Sylvester Turner holds a press conference at City Hall to kick-off the 2016 holiday season by inviting Houstonians to participate in the celebration of the 67th Annual H-E-B Thanksgiving Parade and the 97th Annual Mayor Holiday Celebration and Tree Lighting Presented by Reliant, an NRG company. On behalf

Houston – October 25, 2016 – People Generation, the producing company of Magical Winter Lights, is proud to announce Life Storage, formerly known as Uncle Bob’s Self Storage, as a new sponsor for the 2016 festival season. “We are excited to welcome Life Storage to become one of our sponsors,” said Yusi An, president of People

If you read last week’s post about 4 Reasons Why Event Sponsorship Is A Brilliant Marketing Strategy, you already know that event sponsorship will give you the most “bang for your (marketing) buck”. Now that we have shared the reason why event sponsorship should be a part of your marketing mix, don’t throw your brand

Is your marketing team constantly on the hunt for ways to stretch your marketing dollars? Traditional advertising has lost its impact and marketers are turning to creative marketing solutions. This is where event sponsorship comes into play. Although the use of digital and social media has risen over the years, marketers have learned that there is

Last year, Magical Winter Light’s unique dragon head symbol and other graphic designs were highly complimented and contributed to our award winning marketing efforts. Just as our festival is inspired by the traditions of the East, Magical Winter Lights’ graphics are meant to show the intersection of the East and West that is at the