People Generation Brings Largest Lantern Festival to Sam Houston Race Park
The 2015 Magical Winter Lights will debut in Houston on November 20th!
HOUSTON (August 10, 2015) — The 2015 Magical Winter Lights, founded and produced by People Generation Global Communications, will make its United States debut in Houston at Sam Houston Race Park this winter beginning November 20, 2015. Set to be the largest lantern festival ever staged in the United States, the 52-day event will run daily at the Houston horse track until January 10, 2016.
“Magical Winter Lights aims to create a brand-new holiday light show experience to Houstonians of all ages,” said Yusi An, founder and president of People Generation. “We are excited to partner with a top-notch lantern company from China to start a new holiday tradition for Houston families for many years to come, and in more cities throughout the U.S. in the future.”
People Generation’s partner in the event will be one of the premier lantern companies in the world based in Zigong, China, a region known as the “Lantern Town in the South Kingdom.” The lantern company will be responsible for the design and construction of more than 100 lantern sets at the 2015 Magical Winter Lights festival. With an estimated investment of $6 million by Sichuan PG Salient Cultural Trade Company the festival will be the most comprehensive and captivating show of its kind to have been hosted in the United States.
Magical Winter Lights will differentiate itself from other more traditional holiday lighting events by basing its designs on Chinese lanterns and transforming them into larger-than-life remakes of well-known landmarks and landscapes found throughout the world. The festival will be divided into seven fascinating themed sections including Magical, Europe, America, Asia, Australia, Africa and Dinosaur Land. The America section feature display lantern sets that Houstonians and Texans can easily relate to, including their hometown sports teams, Western stockyards and the Houston skylines.
Magical Winter Lights will be the first lantern festival to experiment with interactive lantern sets. Festivalgoers will have the opportunity to enjoy live performances as part of the lantern display or walk inside one of the delicate lantern sets that create a one-of- a-kind visual feast.
“Sam Houston Race Park is proud to have been selected as the home of Magical Winter Lights when it makes its U.S. debut here in Houston,” says Andrea Young, president of Sam Houston Race Park. “We look forward to a stunning event and hope to make an annual tradition for all of the families in our region.”
Tickets for this one of a kind event will go on sale in October. Tickets will be available online at www.magicalwinterlights.com, www.shrp.com, participating Houston-area Randalls and Walgreens locations, Sam Houston Race Park box office or by calling 800-211-3381. All dates, acts, and ticket prices subject to change without notice. Additional service fees apply.
Carnival rides and games, international and local food vendors, cultural performances and exhibitors featuring Chinese intangible cultural heritage crafts will also be present at the 2015 Magical Winter Lights. To become a vendor or a sponsor, please visit www.peoplegeneration.com or call 713-496-0556.
About People Generation
People Generation is a global communications firm with a specialization in communication strategies between the U.S. and China and the production of large festivals, expos and cultural performances.
About Sam Houston Race Park
Sam Houston Race Park is Houston’s premier racing and entertainment facility, located just 15 minutes from downtown Houston, and offers a variety of attractions including our Suite Level presented by Draft Kings featuring luxurious suites overlooking the race track accommodating from 20-100 in capacity, The Pavilion Centre, and award-winning dining options at the Winner’s Circle Restaurant and the Jockey Club. For more information on upcoming shows, events and tickets, please visit www.shrp.com.
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