PEOPLE GENERATION BRINGS LARGEST LANTERN FESTIVAL TO U.S.
The 2015 Magical Winter Lights will debut in Houston during the holiday season
HOUSTON (April 28, 2015) — The 2015 Magical Winter Lights, founded and produced by People Generation Global Communications, will debut in Houston this winter from November 20, 2015 to January 10, 2016. The 52-day festival will become one of the largest holiday lighting events in Houston, and the largest lantern festival of its kind to ever take place in the U.S.
People Generation’s partner, one of the top lantern companies in Zigong that is also known as the “Lantern Town in the South Kingdom”, will architect more than 100 lantern sets at the 2015 Magical Winter Lights festival. With an estimated investment of $6 million by Sichuan PG Salient Cultural Trade Company the festival will set the precedence in terms of scale and design of all lantern festivals ever hosted in the U.S.
“Magical Winter Lights aims to create a brand-new holiday light show experience to Houstonians of all ages,” said Yusi C. An, founder and president of People Generation. “We are excited to partner with a top-notch lantern company from China to start a new holiday tradition for Houston families for many years to come, and in more cities throughout the U.S. in the future.”
Magical Winter Lights differentiates itself from other more traditional holiday lighting events by basing its designs from Chinese lanterns and transforming them into larger-than-life remakes of well-known landmarks and landscapes in the world. The festival will feature seven fascinating themed sections including Magical, Europe, America, Asia, Oceania, Africa and the Animal Kingdom. The America section will also display lantern sets that Houstonians and Texans can easily relate to, including their hometown sports teams, Western stockyards and the Houston skylines.
Magical Winter Lights also stands out by being the first lantern festival to experiment with interactive lantern sets. Festival goers will get to enjoy live performances as part of the lantern display or walk inside of the delicate lantern sets that bring out an experience beyond a visual feast.
Carnival rides and games, international and local food vendors, cultural performances and exhibitors featuring Chinese intangible cultural heritage crafts will also be present at the 2015 Magical Winter Lights. To become a vendor or a sponsor, please visit www.peoplegeneration.com or call 713-496-0556.
About People Generation
People Generation is a global communications firm with a specialization in communication strategies between the U.S. and China and the production of large festivals, expos and cultural performances. The company has also worked closely with many U.S. businesses to improve their overall communications strategies and marketing efforts.